A logo is not a brand!
While your logo is a significant part of your brand; it is not your brand. A logo is a graphic representation of your brand. Your brand is every word, image, experience, and impression that encompasses your business. Good brands are clear. Great brands elicit an emotion from your customers and prospects. Think Disney, Harley, Apple...
Whether you think so or not, you have a brand. How strong it is, is up to you.
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